Our Mission at Old West
To elevate the western performance horse industry by creating the premier rope horse futurity and sale in the nation—where excellence is rewarded, talent is discovered, and legacy is built. We believe in celebrating great horses, great people, and a way of life rooted in grit, integrity, and purpose.
Our History
Old West began with a bold vision:
To host a world-class futurity and sale that would rival the very best in the country—not just in payout, but in professionalism, prestige, and impact.
From our earliest days, we've worked tirelessly to create an event where horsemen and women could showcase the best in the industry, while giving buyers and spectators an unforgettable experience. In just a few short years, Old West has shattered expectations—hosting record-setting sales and offering a $1 Million Bonus opportunity for competitors and buyers.
What Makes Old West Different?
Elite Competition – With over $500,000 in added money, and 100% return on all side pot incentives, this is where the best come to prove themselves.
Unmatched Payouts – $100,000 to the winners of the Open Heading and Heeling.
Record-Breaking Sales – Home of the highest-selling rope horse in history at $1.7 million.
A Clear Path to the Top – Our Million Dollar Bonus offers a roadmap for long-term success and recognition.
Unrivaled Exposure – Livestreamed worldwide, featured on the Cowboy Channel, and supported by a fast-growing digital community.
Behind the Scenes
Old West is led by a passionate team of horsemen, business strategists, and event producers dedicated to building something truly extraordinary. We understand both sides of the arena—from the competition gate to the sale ring—and we’re proud to serve the western industry with integrity and excellence.
“We didn’t just want to host a great event. We wanted to create a movement—one that honors the horses, rewards the riders, and celebrates the Old West way of life.”
Media Growth & National Reach
In just the past year:
800,000+ profile views in the month following the sale.
Featured on the Cowboy Channel.
Rapidly growing viewership across livestream, YouTube, podcast, and social media.
Attracting the attention of major sponsors, buyers, and investors.
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