OLD WEST MEDIA ACCESS & COVERAGE POLICY
Professional media coverage plays an important role in documenting and promoting Old West Futurities. To ensure consistent, respectful, and organized coverage, the following media access policy has been established.
This policy applies to all individuals seeking to capture or distribute content at any Old West-produced event, including photographers, videographers, journalists, digital publishers, bloggers, and content creators.
Please Note: Old West Media Passes apply to Futurity events only. Outside cameras and independent media coverage are not permitted inside the Horse Sale. We appreciate your understanding and cooperation in helping us maintain the integrity and exclusivity of the sale experience.
VISITOR PHOTOGRAPHY & VIDEO USE
Attendees, exhibitors, and spectators are welcome to take photos and videos for personal, non-commercial use only at Old West Futurities & Horse Sales events.
Commercial use of photos or video — including but not limited to sales, licensing, publication, brand promotion, monetized social media, or business marketing — is strictly prohibited without an approved Old West Media Credential.
This policy applies to all Old West-produced events.
MEDIA CREDENTIAL FEE
Any individual capturing content for commercial purposes, supplying images or video to clients, or using professional-grade equipment for business use must obtain an approved Old West Media Credential.
- Media Credential Fee: $300 for primary shooter
- Additional shooters/crew members: $150 per person
- Credential grants access to designated public areas only
- Media passes must be visible at all times while on the premises
- Fees must be paid prior to the start of the event
- Payment instructions will be provided following application approval
CREDENTIAL REVIEW & APPROVAL
Media credential requests are reviewed by Old West event management and evaluated based on:
- Audience reach and distribution platform
- Relevance and value of coverage to Old West events
- Professional conduct and quality of prior work
Approval is not guaranteed and is granted at the sole discretion of Old West.
MEDIA BADGE DISTRIBUTION
Approved media representatives may pick up their credentials at the designated Futurity Office during the event.
- Media passes are non-transferable
- Credentials may only be used by the approved individual
- Lost, shared, or misused credentials may be revoked without refund
MEDIA CONDUCT & EXPECTATIONS
All approved media personnel must comply with the following standards while covering Old West events:
Respect all competitors, exhibitors, staff, sponsors, and spectators.
Adhere to all posted event rules, safety guidelines, and staff instructions.
Avoid disrupting competition flow, access points, or event operations.
Maintain ethical and respectful coverage of equine athletes and livestock.
Drone usage is strictly prohibited.
Media access is not permitted in competition arenas, cattle pens, warm-up areas, or restricted operational zones unless expressly authorized by Old West staff.
Exhibitors must not be disturbed during preparation or competition.
Any conduct deemed unsafe, disruptive, or damaging to the integrity, reputation, or appearance of Old West may result in immediate credential revocation.
EVENT ORGANIZER RIGHTS
Old West reserves the right to:
Approve, deny, or revoke media credentials at any time.
Request copies of or access to content captured during or after the event.
Enforce additional rules or restrictions as necessary to protect competitors, staff, sponsors, animals, and the event environment.
MEDIA CONTACT
For media inquiries please contact: admin@oldwest.com